One should try to incorporate some captions with the images that they add to the site. The captions should contain keywords. The headings on the page and also the content should be rich in keywords. It is truly a great thing to have links from a site with has high page ranks. One can also generate a lot of trust in the visitors with a high page rank. This ensures that the back links work well and traffic increases.

One should try and use absolute links. This will avoid any kind of a problem with the navigation of the links which are on-site. There is another benefit here also; if anybody uses the content from your website one can also get the benefits. Another tip that can be followed is to find out from the hosting company offers a facility called ‘sticky’ forwarding in which one can move their blog or site to a new domain. Social marketing is very useful and one should take it very seriously. This is a part of the basic tools of SEO. One can use social networking sites and increase popularity.

It is advisable to have video sitemap for the site which can be listed in the Google Webmaster Central Account. if there are any types of videos on the site they should also have captions and content which are rich in keywords. By following certain SEO tips one can ensure a high ranking on engines and have an increased traffic.

One should be careful and not purchase a new domain. The reason behind this is that many search engines find out for how long will your website be around by calculating the age of the domain. It is always advisable to use an old domain as far as possible.

One has to essentially use the optimizing techniques to cater to the needs of the audience. The SEO beginners should be careful and optimize the sites for the visitors and not for the search engines. The search engines always give preference to the sites which are user friendly and thus optimizing as per visitors is always helpful and more useful.

The keywords that one uses for their site should be researched and selected with utmost care. The main part of an SEO campaign is the keyword selection. If you get ranked in Google without any keywords it is of no use. The keywords should not be generic and be the long tail keywords. These are known as buyer oriented keywords. One needs to think well and may be out of the box to find these keywords. One can find what people are searching for as this will make it easier.

One should write original content and ensure that it is not copied from anywhere. One can also use back links which are also an effective tool. One should take advice and feedback from visitors to improve your site. By following these simple tips even beginners can become SEO Gurus.